Story and Who We Are

The Story Behind AmandaPanda

AmandaPanda is a Danish-owned company that creates on- and offline entertainment, creativity, and educational training for girls between the ages of 5 and 14. AmandaPanda is a universe that unites the digital world and reality through storytelling, gaming apps, and creative play. The key character of the universe is a girl called Amanda. Amanda always has her panda with her; thus, she is called AmandaPanda.


AmandaPanda is a contemporary girl who has all the experiences, feelings, and challenges that a girl can have in the first years of school. She is a role model and will show how to behave and act in a social context. The universe will encourage developing creative competencies and inspire them to have fun on and offline with friends.


Go to AmandaPanda’s shop and buy your own panda.

The Right People In The Right Jobs

Maiken S. Wachtell
CEO & Founder

Maiken Wachtell has many years of experience with strategic and operational leadership roles in performance driven cultures. She has solid experience from large international companies, and have throughout she career always acted as a game changer. She gets motivated by inspiring people around her through the development and implementation of new initiatives.

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